We believe in reincarnation

(for plastic anyways).

Our network of waste collectors from Manila, Bali, and Nairobi collect ocean and landfill plastic.

Bottles are cleaned, heated, sorted and the plastics are broken down while unusable parts are disposed according to the appropriate recycling chain

The PET/Upcycle materials are shipped via our climate neutral shipping to our facilities in China, where we turn them into the best damn eyewear out there.

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Upcycled Eyewear

  • Reinforced 5-barrel metal hinge technology to ensure ultimate durability that wont twist or break
  • Scratch Resistant Polarized Lenses
  • Precision, crafted vintage designs made from sustainable materials

What our Friends are Saying

Nature is our
muse and our mission.

We didn't follow any well-trodden path and wind up here. We travelled the world, fell in love with our planet and found a way to make sustainable sunglasses along the way.

It takes equal parts loyalty to our Earth, care for our network of 2,000 waste collectors, and a whole lotta love for our community. Join us - doing good looks good on you.

Let's see the world as it could be

We build sunglasses from recycled plastics and materials from our oceans and landfills. This reduces plastic waste and creates jobs for local communities around the world. We also donate to environmental NGOs through 1% for the planet. Let's create a better future, together.

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